Demonstrating Steady Progress and Building a Long-term Sustainable Business
Jebsen Group (Jebsen), a regional leader in marketing and distribution of premium products across Greater China, has today announced a turnover of HKD $13.3 billion (approx. RMB $11.8 billion) in 2016, with a 5% increase in net profit after tax for the operating units. According to National Bureau of Statistics of China, the per capita disposable income of urban households was 33,616 RMB, up by 7.8% in 2016. This growing prosperity has led to the pursuit of a better lifestyle, which in turn will create a high demand of premium goods and services. Jebsen’s four strategic business units – Jebsen Consumer, Jebsen Industrial, Jebsen Beverage and Jebsen Motors – all continue to optimise their portfolios, enhancing services to customers as well as adding value to their partners by new, innovative approaches.
With the most Internet users of any country, China is the world’s largest and fastest-growing e-commerce market, as highlighted recently by McKinsey & Company. To further reinforce its Omni-channel development in the region, Jebsen Consumer has enhanced its comprehensive shopping experiences with an O2O platform that was launched in 2015 – J Select. Today the business unit operates three J Select stores throughout Hong Kong, enjoying double-digit customer retention rate among a group of multi-channel buyers who are interested in premium products. Dyson, one of the brands under Jebsen Consumer’s diverse portfolio, has doubled its business in Greater China in 2016 and has topped market share amongst the same category products in Hong Kong, as well as for department store channel in Mainland China. Jebsen’s retail capability also expanded with three new Dyson Concept Stores in Beijing, Hangzhou and Guangzhou. Furthermore, Jebsen Consumer’s Braun team has been awarded the “Braun Global Award 2016” for “Best Beauty Channel” entry by P&G in 2016. The outstanding performance of J Select, Dyson and other consumer brands including Braun, Casio, Pentax, Ya-Man and KitchenAid, are stressing the continuous capabilities of Jensen Consumer and its innovative business model.
In 2016, Jebsen Beverage celebrated the 110th anniversary of its own brand Blue Girl Beer, by launching its first-ever Blue Girl draught beer. Blue Girl Beer continued to hold number one position in Hong Kong by volume and value and number three imported premium beer brand position in Taiwan, while seeing particularly strong sales growth in Mainland China at 46%. With 25 years in the market and still counting, Jebsen Fine Wines continued its commitment in 2016 to enrich its product offerings and has successfully rolled out several novel self-owned brands, including Jebsen Wine Estates established in 2015, and the new sake brand KIKUSAKI in 2016. In Mainland China, Jebsen Wine Estates achieved 15% sales growth last year. Along with the excellent achievements of beer and wine, Fiji Water has also reached an impressive growth of 39% year over year. As a leading beverages distributor and importer, Jebsen Beverage is navigating the ever-changing beverage market and constantly evolving with consumer tastes.
Jebsen Industrial is successfully growing its presence along the value chain while also focusing on its “Green”, “Clean” and “Wellbeing” initiatives. In 2016, Jebsen co-developed its own zoom lens together with Thales Angenieux, a technology that is believed to be two years ahead of the market in the field of similar specifications. Jebsen also launched its first Spindle Repair Centre in Dalian, providing services to the growing automobile, railway and aviation industry throughout China. In the area of customised building products solutions, Jebsen Industrial continues to demonstrate its execution and strategic service capabilities in both governmental and commercial projects, such as the large-scale flagship commercial development project WF Central in Wangfujing Beijing, iconic skyscraper Ping An Financial Centre in Shenzhen and the Hong Kong Children’s Hospital. Backed by over 50 years of industry experience and deep market familiarity, last year Jebsen Industrial also successfully launched its second self-owned brand, BelleSalud, which uses naturally sourced ingredients to formulate effective dietary and beauty supplements for the modern consumer.
As one of the largest Porsche dealer groups in the world, Jebsen Motors successfully delivered 9,593 units of Porsche cars in 2016, achieving a 3% increase from the previous year. According to the world’s leading market research company Research and Markets, it is expected that China will become the world's leading luxury car market by 2020. Based on its profound market insight, Jebsen Motors continues to allocate significant resources towards infrastructure and talent development in order to provide better after-sales services. For instance, in 2016, Jebsen has opened a new Hong Kong Porsche Service Centre, as well as a new Shanghai Bosch Jebsen Car Service Centre, and has also completed the renovation of the Porsche Centre Hangzhou Westlake. In addition to the above, Jebsen will establish a digital showroom – first of its kind in Asia – in Guangzhou in the second quarter of 2017. Jebsen Motors has spent over HKD $8 million on staff training in 2016 to enhance the professional knowledge and customer service capability. To date, Jebsen Motors has trained and hired 30 Silver and Gold Certified Porsche Technicians, accounting for 21% of all Porsche Distributors in China.
“In line with the national goal of 'maintaining stability while seeking progress’, The Group has continuously demonstrated our agility and responsiveness to our customer’s needs in a challenging market environment. We recognise that success is a marathon – not a sprint – and with this in mind, we are committed to continue to follow our goals and strategies set to grow with the middle class market in the region”, said Mr Helmuth Hennig, Group Managing Director of Jebsen. “Jebsen believes that moving with the market is key to success and will continue its commitment to the Greater China market with its ultimate core value – enriching people’s lives by providing a choice of quality products and services.”