Project Morning Star
Staying true to our dedication to improve public health, we joined hands with international non-profit organisation Orbis to launch Project Morning Star in the Chinese mainland in 2011. Two five-year plans under the Project have been completed. Kicking off in 2021, Project Morning Star’s third phase aims to improve eye health and vision care for children. We completed the second milestone of Phase III in 2022-2023, helping to improve the capacity of paediatric ophthalmology services in Guangxi and Yunnan and promote eye health knowledge among children.
Life is Art
In 2014, Jebsen launched our “Life is Art” programme to focus on the physical and mental health of children with autism, providing them with more care and equal educational opportunities. The programme has provided a total of 428 hours of art courses and 4,200 hours of internship courses, enlisted 619 Jebsen volunteers and supported 621 children.
“Jebsen Inspiring HK!” Sports Programme
In 2020, Jebsen launched a five-year partnership scheme with the InspiringHK Sports Foundation and introduced the “Jebsen InspiringHK!” Sports Programme to provide long-term sports training opportunities for young students from grassroots families and help promote sports development in grassroots communities.
Jebsen Group Charitable Foundation
Established to commemorate the Group’s 125th anniversary, the Jebsen Group Charitable Foundation reflects the Group’s long-standing commitment to responsible corporate citizenship and meaningful social impact. Registered under Section 88 of the Inland Revenue Ordinance (Cap. 112), the Foundation supports charitable organisations in Hong Kong and the Chinese mainland by strengthening their capability and long-term sustainability, with a particular emphasis on youth development and mental wellbeing.
Our Progress in 2024
1,023
Employee volunteering
Total volunteering hours: 1,023 hours
460,000
Project Morning Star III
Over 460,000 children received vision screenings, and more than 350,000 local residents engaged in eye health education
200,000
“Autumn Towards Light” Education Support Programme
Donated RMB 200,000 to enhance educational access for underprivileged children
8,000
“Jebsen InspiringHK!” Sports Programme
Benefited over 1,347 youth and delivered 8,000 hours of sports training
7
Jebsen Group Charitable Foundation
Partnered with 7 charitable organisations to amplify social impact