Project Morning Star
Staying true to our dedication to improve public health, we joined hands with international non-profit organisation Orbis to launch Project Morning Star in the Chinese mainland in 2011. Over the past 12 years, two five-year plans under the Project have been completed. Kicking off in 2021, Project Morning Star’s third phase aims to improve eye health and vision care for children. We completed the second milestone of Phase III in 2022-2023, helping to improve the capacity of paediatric ophthalmology services in Guangxi and Yunnan and promote eye health knowledge among children.
Life is Art
In 2014, Jebsen launched our “Life is Art” programme to focus on the physical and mental health of children with autism, providing them with more care and equal educational opportunities. The programme has provided a total of 428 hours of art courses and 4,200 hours of internship courses, enlisted 619 Jebsen volunteers and supported 621 children.
“Jebsen Inspiring HK!” Sports Programme
In 2020, Jebsen launched a five-year partnership scheme with the InspiringHK Sports Foundation and introduced the “Jebsen InspiringHK!” Sports Programme to provide long-term sports training opportunities for young students from grassroots families and help promote sports development in grassroots communities.
Jebsen Group Charitable Foundation
The Jebsen Group Charitable Fund was established as part of the Group’s 125th anniversary celebrations, with the clear purpose of generating long-term investment income for charities in Hong Kong and the Chinese mainland. Being successfully registered under Section 88 of the Inland Revenue Ordinance (Cap 112) in 2023, the Fund was renamed to Jebsen Group Charitable Foundation (JGCF). The Foundation aims to help local charities grow stronger and continue their vital work, meaning that even more people can benefit from their services. In 2023, the number of JGCF’s charity partners increased to seven with donations totalling HK$7.3 million, contributing to the long-term betterment of society.
Our Progress in 2023
15.52M
Sustainability Investment
Jebsen’s sustainability investment, including donation HK$ 15.52 million
827
Employee volunteers
Employees have volunteered a total of 827 hours.
260,000
Project Morning Star
In the past two years of the Project Morning Star Phase III, more than 260,000 children have received vision screenings, and more than 260,000 local residents have engaged in children’s eye health education
4,200
Life is Art
“Life is Art” has provided a total of 428 hours of art courses and 4,200 hours of internship courses
19,620
“Jebsen InspiringHK!” Sports Programme
“Jebsen InspiringHK!” Sports Programme accumulated a total of 19,620 training hours
7.3M
Jebsen Group Charitable Foundation
The Jebsen Group Charitable Foundation expanded its support to 7 partner charities, and donating HK$ 7.3 million annually to provide people with psychological assistance