A family-owned brand builder and investor
Founded in 1895, the Jebsen Group builds and invests in a selection of premium brands that bring new products, services and experiences to the changing consumer in Greater China.
With over 125 years of experience and deep roots across Greater China, we leverage our rich local insights and extensive resources to make strategic investments. By offering unprecedented market access for 200+ leading companies to build their brands and market share, we are committed to becoming a long-term trusted partner, operating with integrity and full transparency.
Meet Our Leadership Team
Our leadership team comprises dedicated entrepreneurs and industry experts who inspire us towards success.
Milestones of Jebsen
Founded on a vision to connect cultures, communities and continents, our story is one of courage, creativity, diligence and tenacity. Our over hundred-year journey tracks China’s progress from the end of the last reigning dynasty to its current standing as the world’s second-largest economy, and will continue into the future.
1895
Jebsen & Co. established by Jacob Jebsen and Heinrich Jessen in Hong Kong
1897
Signs an agreement with BASF to trade indigo dye and start its business in the industrial sector (Photo: Courtesy of BASF Archive)
1898
Establishment of Diederichsen, Jebsen & Co., marking Jebsen’s first joint venture, in China with businesses including a Qingdao brick factory
1903-07
Sets up its first Chinese mainland offices in Shanghai and Guangzhou
1906
Acquires Blue Girl beer, which remains one of the most historic and iconic beverage brands in Hong Kong
1930
Becomes the Mercedes-Benz agency for the Chinese market and started the Motors business
1940
The SS Heinrich Jessen, Hong Kong’s first ship fitted with radar after World War II, is launched
1955
Imports the first Porsche to Hong Kong
1957
Attends the inaugural Canton Fair; a regular diary fixture in subsequent years (Photo: Courtesy of Mr Traugott Goll)
1961
Acts as agent for Lufthansa in Hong Kong from 1956 to 1979
1970s
Sole agent for some 25 European manufacturers of textile machinery
1970
Ground-breaking collaboration with Siemens on a 10,000-line, computer-controlled public telephone system at Lai Chi Kok’s Telephone Exchange
1978-79
The first Liaison Office opens in Beijing; Jebsen is the first European company to create a telex line between Beijing and Hong Kong (Photo: Courtesy of Mr Traugott Goll)
1991
Establishes Jebsen Fine Wines (now konwn as Jebsen Wines and Spirits) in Hong Kong, setting the stage for it to become one of the largest independent wine importers and distributors in Hong Kong
1995
Introduces series of CASIO digital cameras into Hong Kong
2000
Establishes Jebsen-Mazzucchelli — its first joint venture, and expands into manufacturing
2001
Imports the first Porsche to Chinese mainland
2013
Launches the multi-brand lifestyle retail store named J SELECT
2015
Celebrates its 120th anniversary and 60 years of collaboration with Porsche
2017
Launches a new business line, Jebsen Capital, to capture investment opportunities in promising new industries while strengthening the company’s existing core businesses
2017
Opens Asia’s first Porsche Studio in Guangzhou
2018
Opens new plant in Dalian, together with Austrian partner TCG Unitech to tap China’s fast-growing auto market
2019
Jebsen Beverage forms a Blue Girl Beer joint venture with AB InBev in the Chinese mainland
Awards and Recognition
Through the collective efforts of our colleagues, we have earned numerous accolades in Business, Sustainability and Employee Experience.
Our Values
We are passionate about the five values that are central to the Jebsen story: People, Partnership, Entrepreneurship, Community and Family.
Global Network
Headquartered in Hong Kong, the Jebsen Group has a well-established marketing, distribution and investment network throughout the Greater China region. Outside the region, Jebsen enjoys close ties with sister companies in Australia, South East Asia, Denmark and Germany.