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Jebsen Motors Tops Porsche China’s Dealership Ranking for the Third Consecutive Year

2018/05/25
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Jebsen Motors announced that it has topped Porsche China’s Dealership Ranking for the third consecutive year at the 2018 Porsche China Dealer Conference on May 23 and May 24.  Porsche Centre Shenzhen Longgang and Futian was awarded the prestigious Dealer of the Year award for the second time in a row. This award is in recognition of Jebsen Motors’ exceptional achievement in delivering superior customer experience through outstanding services and breakthrough innovation throughout the year. 

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All Porsche Centres operating under Jebsen Motors made it into the top ten of Porsche China’s dealership ranking list this year, achieving the best positions in company history. Porsche Centre Hangzhou Westlake and Porsche Centre Shanghai Puxi received second and third places respectively, while Porsche Centre Shanghai Minhang, Porsche Centre Guangzhou Tianhe and Porsche Centre Hong Kong & Macau were ranked fourth, sixth and tenth respectively on the list.

This record-breaking performance is a result of the company’s strategic vision and unceasing commitment as one of the largest dealer group partners of Porsche in the world, representing the brand in the Greater China region for 63 years. Jebsen Motors has built a solid reputation for delivering a premium customer experience based on a total holistic service approach.  

 “We greatly appreciate Porsche China for their deep trust and long-term support. We are thrilled to receive the Dealer of the Year award for three consecutive years and setting another record in company history,” said Joachim Eberlein, Managing Director of Jebsen Motors. “This recognition from Porsche China reflects the success of our strategy, investments and commitment to the ‘one brand focus’ in Greater China. It will propel us to race even faster moving forward and bring more innovative and world-class experiences to meet the increasingly discerning demands of Chinese customers. My special thanks to each and every member of Jebsen Motors who built the strong foundation of our success.”

Dr. -Ing. Jens Puttfarcken, President and Chief Executive Officer of Porsche China congratulated Jebsen Motors at the conference and stated, “All the Porsche Centres operated by Jebsen Motors performed extraordinary well in many criteria in 2017, and I am very pleased to present them this well-deserved award. Their continuous support and commitment to the Porsche brand has been instrumental to our long-term development in the Greater China region.” 

For Jebsen Motors, 2017 proved to be yet another remarkably successful year. With Centres in major cities across Mainland China, Hong Kong and Macau, Jebsen Motors served more than 80,000 customers and successfully delivered nearly 9,000 Porsche automobiles last year in Greater China. 

To provide better customer experience through an integrated online-to-offline approach, Jebsen Motors also invested heavily in digital with a dedicated digital and social media team in every Porsche Centre. Through online initiatives such as partnering with leading auto portals for sales promotions, implementing location-based marketing and engaging customers on social media, Jebsen Motors received more than 60,000 online enquiries in 2017 and almost 20% of its sales were initiated through online channels, up from 12% in 2016.

Jebsen Motors has continuously invested in infrastructure, people, innovation and services, demonstrate its unceasing dedication to Porsche and the Greater China market. In 2017, Jebsen Motors opened a new Body & Paint Centre in Tuen Mun, Hong Kong in April and a new Service Centre in Chai Wan, Hong Kong in September. In November, it launched Porsche Studio Guangzhou, which is the first of its kind in Asia with a fully integrated and highly interactive digital experience echoing Porsche’s new retail strategy. Earlier this year, Jebsen Motors opened Porsche City Service Centre Shenzhen Luohu, the first such centre featuring design elements drawing on the iconic racing culture of Le Mans Race. To further expand its presence in China, the opening of a new Porsche Centre in Nanjing is also in the pipeline for 2020.

As top-quality customer experience comes from top-quality staffs and professional experts, Jebsen Motors places high value on talent development, investing over HKD 8 million in talent development every year for the past two years. Jebsen Motors’ 1,000-member strong workforce includes 30 Gold and Silver Certified Porsche Technicians, which ensures the team maintains the highest levels of professional knowledge and service capabilities.  

With the impressive performance in 2017 and the recognition from Porsche China, Jebsen Motors is confident to scale even greater heights in Greater China and continue to deliver superior experiences to Chinese customers by working closely with Porsche in the future.

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