Jebsen Group, a leading consumer brand builder and investor in Greater China, announced today that it has established a joint venture (JV) with The Vita Coco Company. As of December 1, 2024, Jebsen Beverage, a business line under Jebsen Group, has become the sole distributor of Vita Coco beverage products in the Chinese mainland.
Co-founded by Michael Kirban and Ira Liran in 2004, The Vita Coco Company has earned international recognition for its delicious coconut water products enriched with electrolytes, nutrients, and vitamins. In October 2021, the Vita Coco Company made its entry into the public market, listing its shares on Nasdaq (NASDAQ: COCO). Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. and the U.K. Vita Coco distributes its products in more than 30 countries across the world.
Frederic Noyere, Managing Director of Jebsen Beverage, expressed his enthusiasm for the partnership: “We are thrilled to be collaborating with the renowned brand Vita Coco. As health-conscious consumers have been transforming the Chinese mainland beverage market, Vita Coco will fit seamlessly in our Wellness portfolio of premium and healthy beverages. I am optimistic that our partnership will leverage collective resources, knowledge, and expertise from both sides to generate enduring value for our brands, business partners, and customers.”
As stated by Michael Kirban, co-founder and Executive Chairman of Vita Coco, “We are pleased to embark on this new chapter with Jebsen Group, a trusted partner with a long history of building consumer brands in Greater China. We look forward to bringing healthy, nutritious, and great tasting products to more consumers in the Chinese market.”
About the Vita Coco Company:
The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco, sustainably packaged water Ever & Ever, and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
About Jebsen Group:
At Jebsen Group, we build and invest in premium brands that bring new products, services and experiences to the changing consumer in Greater China. A family-owned private company with over 125 years of continuous presence in the region, Jebsen is committed to supporting our partners’ needs in building market demand, generating sales, and connecting local customers. As a strategic co-pilot, Jebsen elevates the value of partnering brands and helps them achieve success. Under the master brand of Jebsen, the Group has four Business Lines – Motors, Beverage, Consumer and Jebsen Capital. Jebsen offers over 200 of the world’s premium brands extensive and specialised local market access. Outside the region, Jebsen enjoys close ties with sister companies in Australia, South East Asia, Denmark and Germany.