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Jebsen Group Celebrates 60th Anniversary of Partnership with Porsche in Hong Kong

2015/11/14
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Jebsen Group (Jebsen), a regional leader in marketing and distribution of premium products across Greater China, today celebrated the 60th anniversary of its partnership with Porsche in Hong Kong. Held at the Kai Tak Cruise Terminal, the celebration event highlighted the companies' joint success in developing the sports car brand in the region, as well as Jebsen's commitment to providing customers with unparalleled service excellence. To mark the historical milestone, Jebsen also unveiled the exclusive "911 Carrera GTS - Jebsen 60th Anniversary Edition."

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Jebsen Motors, one of the four business units under Jebsen Group, is one of Porsche's largest dealer groups in the world. Working closely together in Hong Kong since 1955, the two companies have seen their relationship strengthen over time and expand into Mainland China in 2001. Now, on the occasion of the 60th Anniversary of their partnership, Jebsen Motors and Porsche invited some 1,500 Porsche owners and enthusiasts to the Kai Tak Cruise Terminal to celebrate and look back on six decades of growth and evolution. Among the VIPs attending the event were Mr Franz Jung, President and Chief Executive Officer, Porsche China; Mr Hans Michael Jebsen, Chairman, Jebsen Group; Mr Helmuth Hennig, Group Managing Director, Jebsen Group, and Mr Joachim Eberlein, Managing Director, Jebsen Motors. Special guests Hans Joachim Stuck and Earl Bamber (past and current champions of 24 Hours of Le Mans) were also present at the glorious celebration.

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Speaking at the event, Mr Hans Michael Jebsen, Chairman of Jebsen Group, said,"The journey with Porsche over the past 60 years has been incredible. Fully dedicated to Porsche as well as our customers, Jebsen Group's commitment to the sports car brand has only grown stronger with continuous investments to the network which now includes 10 Porsche Centres in major cities across Mainland China, Hong Kong, and Macau.  The recent opening of Porsche Centre Shenzhen Longgang on 13 November, one of the largest in Greater China, is just another testament to the success of this partnership."

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President and Chief Executive Officer of Porsche China, Mr Franz Jung, added "Hong Kong is one of the most important markets in the world for Porsche. It is integral to our continued success and growth throughout China. 60 years holds great significance in China and Porsche and Jebsen Group have seen a lot of success together in these past 60 years.  We are grateful to be celebrating this milestone with our most loyal customers, and we are committed to continue strengthening our brand position in Greater China. "

Headlining the celebration event at Kai Tak was the unveiling of the exclusive '911 Carrera GTS – Jebsen 60th Anniversary Edition', a limited edition of 10 units exclusively available in Hong Kong. Alongside other memorable moments which included a dazzling catwalk show with iconic versions of Porsche from the 1950s to the 2010s, a Porsche classic cars exhibition, augmented reality and driving simulation games, the '911 Carrera GTS -- Jebsen 60th Anniversary Edition' captured the imagination of guests and VIPs alike with its one-of-a-kind features.

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With Hong Kong and Mainland China consistently ranking among the top penetration markets for Porsche worldwide, Jebsen Motors' commitment to Porsche and the Hong Kong, Macau and Mainland China markets remains clear. As one of the largest independent dealers in the world for Porsche, Jebsen has been a responsible business partner, employer, and corporate citizen and will continue to be a pioneer in the region for years to come.

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