JEBSEN NEWS

Press release

Motors

Jebsen to invest HK$575m in Porsche dealerships across Greater China

2012/02/21
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Jebsen Group (Jebsen), a leading marketing and distribution organisation for premium products, with a unique presence in the Greater China region, today announces plans to invest a further HK$575 million in its Porsche dealership business over the next two years.

This is the Group’s largest investment in its luxury automotive business to date, following a record year of 6,662 new car deliveries in 2011, which accounted for approximately 27 per cent of all Porsche sales in Greater China.

Jebsen Motors, the division that runs one of the largest Porsche dealership groups in the world, aims to invest heavily in “4S” facilities in Mainland China in particular, opening four new Porsche Centres in Beijing, Shanghai, Hangzhou and Shenzhen by the end of 2013.

In addition, the Porsche showroom in Hong Kong, which is also operated by Jebsen Motors, will double in size this year. The showroom in Macau will move to larger premises within the next four months and the search is currently on for larger and more suitable after-sales premises to cope with the surge of the market and future growth.

To support the expansion across the division, Jebsen Motors will invest strongly in personnel, with a major recruitment drive to hire at least 250 more staff across all positions. Training initiatives will also be boosted to provide staff with the expertise necessary to serve the luxury car market and their customers.

Furthermore, Jebsen Motors will also make a large investment in marketing which will cover a full spectrum of events, CRM and online activities, in addition to approximately 150 driving activities planned across the dealerships for 2012.

The Group expects Porsche new car deliveries to rise by approximately 10 per cent in 2012. “We are confident that growth in the demand for Porsche cars will continue in the coming years, hence the significant investment in this dynamic market to provide better facilities and improved services to all our customers. The market is becoming increasingly competitive so by making these investments in people, infrastructure and marketing, we will be in a strong position to serve the industry even better,” said Mark Bishop, Group Director of Jebsen.

Other than the investments for Porsche, Jebsen Motors is also planning to represent two more automotive brands, as part of the division’s expansion and increased focus on the car industry in the region.

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