Press release


Jebsen sees personalisation as future of China consumer market

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Two more premium brands unveiled, paving way for accelerated long-term growth
Jebsen sees personalisation as future of China’s consumer market
Jebsen sees personalisation as future of China’s consumer market 2

Jebsen Group (Jebsen), a leading marketing and distribution organisation for premium products in the Greater China region, is taking a more personalised approach in 2012 to spur growth in the consumer sector, introducing a host of brands and products that cater to the increasingly diverse range of consumer tastes.

Jebsen’s Consumer Business Unit will further tap the consumer market as domestic consumption continues to soar, with 58 per cent of Chinese consumers believing their incomes will rise next year, according to a Nov 2011 McKinsey marketing report. More of them are also exploring niche markets for the first time, seeking out products that meet their personalised needs in style and craftsmanship. In the past year, 23 per cent of Chinese consumers who bought digital products were first-time buyers.

"Consumers want well-designed products that they can connect with on a very personal level. This has created huge opportunities to introduce a wide range of high-quality products that China has never seen before, but maturing buyers now expect,” said Mr Albert Chan, Director of Jebsen Consumer.

In response, Jebsen Consumer has partnered with two premium brands to bring a new range of high-quality, stylish products to the market: Cresyn, a widely renowned manufacturer of audio and telecommunication accessories from South Korea; and Phiaton, a premium brand under Cresyn, which recently launched the world’s first carbon-fibre headphones (the MS 400 Moderna Series). These brands have already been launched in the Hong Kong market late 2011, and will be introduced to Mainland China soon in 2012.

Jebsen Consumer has also expanded its variety of personalised products through existing partners, such as camera makers Pentax and Casio. As the leading independent distributor of camera and imaging accessories in China, Jebsen Consumer recently introduced the retro-chic Pentax Q, which is the smallest and lightest interchangeable lens camera in the world, and the Casio TR100, named the “World’s Most Adjustable Camera” by Guinness World Records.

"Backed by over a century of experience, we have developed a keen sense of consumer trends on the horizon, and we use this insight to help our partners maximise their market potential in Greater China,” added Mr Chan.