December 28, 2020 | Our Businesses

Jebsen Group Soft Launches New Porsche Centre Shenzhen Longhua


Jebsen Group (Jebsen), a leading brand-builder and targeted marketing, investment and distribution organisation has recently opened its newest Porsche centre – Porsche Centre Shenzhen Longhua – at Shenzhen’s South China International Automobile Park. This is the 125-year-old company’s twelfth Porsche Centre in Greater China and its third in Shenzhen, providing Jebsen’s trademark service experience to customers in the Guangdong-Hong Kong-Macau Greater Bay Area.

“The Guangdong-Hong Kong-Macau Greater Bay Area is one of the key areas in Jebsen Motors’ blueprint for our service network expansion. With the soft launch of Porsche Centre Shenzhen Longhua, Jebsen Motors is able to further extend our trademark services to customers by leveraging the synergy of our Porsche Centres in Shenzhen, Guangzhou and Hong Kong,” said Joachim Eberlein, Managing Director of Jebsen Motors.

The five-floor Porsche Centre Shenzhen Longhua covers an area of 7,347 square metres, with a total construction area of 19,895 square metres. As one of China’s largest category-four Porsche centres, Porsche Centre Shenzhen Longhua offers a wide range of sales and aftersales services, including a showroom, repair centre, and body paint services. It is also notable for the multiple rapid-charging poles installed on-site; these are compatible with Porsche’s all-electric Taycan model, which launched in 2019, and can charge a car up to 80% of its battery capacity within half an hour.

Porsche Centre Shenzhen Longhua has adopted several industry-leading digital technology solutions. For example, the centre is equipped with an intelligent asset management system that utilises wireless connection, Bluetooth and infrared rays to track every customer’s vehicle entering the park via a patented algorithm. Once implemented, this algorithm enables the team to respond to customers’ needs swiftly and intuitively. Its first-floor showroom is equipped with a seamless screen that is equivalent in size to approximately 16 55-inch LED screens; as the largest screen in all China’s Porsche centres, this provides the ultimate visual experience for customers.    

The new centre was meticulously planned to adopt a low-carbon design with comprehensive consideration of energy-saving and environmental conservation measures. The entire building utilises an energy-saving LED lighting system; the centre also features a hanging garden that provides pleasant natural greenery, even during Southern China’s autumn and winter seasons.

Jebsen Motors strives to provide services that exceed customer expectations, and a specific talent development programme has enabled the company to become one of the industry’s most respected organisations. Great effort was invested in selecting the most suitable talent for the new centre and as of late November 2020, the centre’s elite workforce consists of 48 employees, including three technicians (with one Gold Certified Porsche Technician) and nine sales consultants. The Porsche centre also welcomes 15 highly experienced team members who are veterans of Jebsen’s other Porsche Centres.

Despite the challenging conditions faced by the entire automotive industry this year, Jebsen Motors has great confidence in the Greater China market. Porsche Centre Shenzhen Longhua is the second of Jebsen’s Greater China launches this year, with Porsche Centre Nanjing Jiangning opened at the end of September. “In partnership with Porsche, we remain committed to our long-term strategy of infrastructure investment in the Greater China market, providing premium products and services through our diverse range of digital marketing approaches, and looking towards even more remarkable development in the future,” said Joachim Eberlein, Managing Director of Jebsen Motors.

Jebsen Motors – one of Porsche’s largest global dealer group partners who have represented the brand across Greater China for 65 years – has enjoyed strong overall sales in recent years. Jebsen was recognised for its stellar sales performance throughout 2019, delivering a total of 10,088 cars – representing 12% of Greater China’s total sales. Jebsen has also serviced over 100,000 customers across its network of workshops, and received top honours for the fifth consecutive year at Porsche China’s Dealer of the Year awards.