October 6, 2022 | Our Businesses

Introducing tonies® : Globally Successful Audio System for Kids Is Now Available in Hong Kong

Tonies Soical cutfit-01

The global tonies® family is growing: Tonieboxes and Tonies for all children are now available in Hong Kong, as of October 6. tonies® is partnering with Jebsen Group as its trusted marketing and distribution partner for Hong Kong. During October, the products will be sold exclusively at Toys”R”Us and J SELECT, Jebsen Group’s own Hong Kong retail concept, before spreading to other retail partners throughout Hong Kong to meet the expected strong demand of the Christmas season.

tonies® offers the largest interactive audio platform for children in the world and is already loved by millions of children across several countries. The Hong Kong launch marks the brand’s first step into the Asia-Pacific market as part of a successful internationalisation strategy by this flagship company from Germany, where every second child owns a Toniebox.

“We are pleased to continue our global success story in Hong Kong. We know that there are many tonies® fans in Hong Kong already, as parents greatly appreciate our screen-free and educational approach. We are convinced that Hong Kong’s children will also love our products. For us, it is another important step towards our vision that our playful audio experiences will be an integral part of children’s lives worldwide,” emphasises Jan Middelhoff, MD International at tonies®.

Built and designed for children to replace bright and overstimulating screens, the Toniebox is a robust, softly-padded musical storytelling box that comes with an extensive range of accompanying hand-painted figurines, known as Tonies. Tonies are simply placed on top of a Toniebox to play music, songs and educational content. This award-winning, intuitive audio system with its child-safe, wireless and screen-free approach is transforming the way in which young children independently play and learn. A wide range of English-language Tonies will be available in Hong Kong, focusing on famous and beloved Disney® characters, as well as educational content and so-called Creative Tonies that can be recorded with a user’s own content or digital content from the mytonies library.

“tonies® has taken the connected toy world by storm since its launch in 2016, with more than 3.9 million Tonieboxes and 47 million Tonies sold globally. We at Jebsen are proud to be the brand’s trusted partner for market entry and distribution in Hong Kong, as its first step into the Asia-Pacific market. We see great growth potential and strong demand here, which we look forward to fulfilling with our newly-developed delivery approach to introduce and grow the tonies® brand in Asia”, says Carsten Brenker, Managing Director at Jebsen Consumer.