Signing of Danish company as principal extends Jebsen’s reach into the fashionable affordable luxury market.

Jebsen Group (Jebsen), a leading marketing and distribution organisation for premium products with a unique presence in the Greater China region, announced today that it has signed Danish design company Skagen Designs as its principal in PR China. Under the deal, Jebsen will provide distribution services for Skagen Design products in the country.

Skagen Design creates unique yet attainable luxury accessories, including timepieces, jewellery, sunglasses and clocks. This new principal for Jebsen Watch – which already represents Cuervo y Sobrinos, Nomos Glashütte, Paul Picot and Raymond Weil – extends Jebsen’s reach into the fashionable affordable luxury market.

Under the agreement, Jebsen Watch, a division under the Group’s Luxury business unit, will have the exclusive right to distribute Skagen Design products to retailers in PR China. It will also actively promote the Skagen Design brand and maintain a well-trained, dedicated and motivated sales force with the purpose of maximising sales of Skagen Design products in accordance with the design company’s sales strategy. In addition, Jebsen Watch will provide sales training and customary sales tools to retailers, and monitor and manage retailers.

"Jebsen Watch has continued to expand in the China market in 2009 by maintaining strong relationships with local retail channels,” said Mark Bishop, Group Director for Jebsen, “Now, we are pleased to add Skagen as a new principal to further boost our luxury business. This is an innovative brand that provides high-quality, fashionable yet affordable luxury goods. We are confident in its potential in this market and are geared up to draw on our more than a century of expertise in the region to help drive its success.”

"We believe that the Scandinavian aesthetic — clean, elegant designs, skilful craftsmanship and technical precision -- that underlines all of our products has universal appeal,” said Steen Albrechtslund, Group Managing Director for Skagen Designs, “And with the deep-rooted experience of Jebsen in Greater China, we look forward to exploiting the full potential of our brand in this region.