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JebsenCapital

Jebsen Capital Portfolio Company, StorHub, Launches New Brand Promotion Campaign

2021/09/06
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Jebsen Capital’s portfolio company, StorHub Self-Storage (formerly known as “MiniCC Storage”), has launched a new brand promotion campaign titled “Love It, Store It!” in Shanghai that is estimated to last for three months.
 


StorHub launched its first self-storage facility in Shanghai in 2012. This has now increased to 13 more facilities across Beijing, Shanghai and Shenzhen, with StorHub dedicated to providing reliable, secure and hassle-free self-storage services to both individuals and businesses.
 
Centred around the theme “Love It, Store It!”, this promotional campaign is an important step in expanding StorHub’s market reach and increasing its brand awareness. Following detailed market research and audience targeting, newsfeed advertisements and promotional videos for the campaign will be launched across mainstream social media platforms such as WeChat, Douyin, Xiaohongshu, and Dianping. In addition, StorHub will partner with another Jebsen Capital portfolio company — Tikin Media — to place elevator advertisements in office and residential buildings around Shanghai’s central commercial district, enabling an even wider reach to potential customers.
 
Jebsen Capital has been a strategic investor in StorHub since September 2017 and has subsequently supported StorHub in areas such as strategy, investment, expansion and operations to achieve rapid growth in the Chinese mainland market. With 13 self-storage facilities currently in Beijing, Shanghai and Shenzhen that cover a total land area of over 80,000 square metres, StorHub will continue to lead the way in the development of China’s self-storage industry.
 
For more information on StorHub Self-Storage, please visit https://www.storhub.cn/.

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