When we strive for excellence, we can achieve the seemingly impossible. Blue Girl beer’s rise to fame is perhaps the best example of this. When we first acquired the Blue Girl beer agency, it was a fledgling business. Blue Girl was a working-class beer with limited market value until our people, not ready to give up, made the radical decision of reengineering the recipe and moving its production base in 1988. We rebranded Blue Girl, broadened its distribution channels to include popular upmarket locations, and invested heavily in advertising and promotion. By 1992, with market share of over six per cent, Blue Girl beer was ranked third in the Hong Kong market. By 2006, Blue Girl took the top spot and has reigned ever since.