Jebsen portfolio company woom™, an Austrian premium bike brand has made remarkable strides since entering the Chinese market in May 2024. In October, the brand participated in the China Kids Expo, attracting attention from various channels. woom subsequently announced its partnership with “RE而意” stores in Beijing and Shanghai, further enhancing its offline presence and strengthening its development strategy.
“RE而意” is a well-known cycling lifestyle brand, representing and selling high-end bicycles and outdoor lifestyle products worldwide. This partnership continues woom’s offline expansion, which began with its entry into the high-end “Nineteen Forty” store, under the renowned Shanghai Forever Bicycle brand – its first physical stockist in the Chinese market. Within just six months, woom has rapidly expanded to cities including Beijing, Shanghai, Ningbo, Wuxi, Xi’an and Xiamen, establishing a presence in over ten premium bicycle stores and steadily increasing its brand influence.
woom made a striking debut at the 2024 China International Bicycle Exhibition held in Shanghai, announcing RoyalBaby as its exclusive distributor in China. With RoyalBaby’s support, woom has efficiently completed several crucial market entry tasks, including product testing, 3C certification and gaining import customs clearance.
To fully enhance woom’s influence in the Chinese market, RoyalBaby has actively integrated various resources, creating social media accounts for the brand on platforms such as Weibo, WeChat and Xiaohongshu, and launching online purchasing channels including a Tmall flagship store and a WeChat mini-programme.
woom has also held a series of offline activities, such as cycling courses in collaboration with Xiamen International School, events co-hosted with the Beijing Porsche Club and test ride activities at Beijing Beitou Olympic Park 1314. This series of events has given children the chance to experience woom products first-hand and has received widespread acclaim.
Currently, woom products can be found at stores located across six cities in China:
Beijing:
RE而意 (Sanlitun Taikoo Li store)
RE而意 (Kerry store)
RE而意 (Xiangyun Town store)
Beijing PUKY.bike Liang Xiaohai Bicycle Store
Shanghai:
Nineteen Forty
DAHON American Folding Bicycle (Jing’an Sports Center flagship store)
DAHON American Folding Bicycle (Oriental Fisherman’s Wharf store)
RE而意 (West Bund store)
RE而意 (Pudong Kerry City store)
Other cities and stores:
Xi’an SKP, Xiamen Bay Yuecheng, Ningbo Straybirds Cycling Lifestyle Store and Wuxi Heartbeat Power Bicycle Lifestyle Store.