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We create a positive impact in the communities where we belong.

We integrate economic, social and environmental considerations into every aspect of our strategic and operational decisions. Our main goals are to distribute quality products and services to customers, sustain business growth, and improve the environment and well-being of the local communities.


Jebsen is committed to making a positive contribution to society. We ensure compliance with environmental laws and regulations and implement green initiatives with our employees and business partners in order to establish an environmentally friendly enterprise.

Our Commitment to Environment

Carbon Audit

Since 2009, we have established a dedicated Carbon Audit Team and invested in renewable energy projects to achieve carbon neutrality and mitigating climate change.


The JGreen campaign aims to raise employees’ awareness of our environmental footprint. We encourage employees to adopt environmentally sustainable lifestyles.

Sustainable & Green Life Promotion

We have been a part of the WWF-HK’s Corporate Membership Programme since 2000. We regularly participate in WWF-HK’s educational activities for conservation and sustainable lifestyles.

Staff Well-being

The foundation of Jebsen’s sustainable development over 125 years is our outstanding workforce. Jebsen upholds a people-oriented philosophy, values every employee’s contributions to the Group, and strives to create a great workplace.

Our Commitment to Staff well-being

Taking Care of Emotional Well-being

We have organized different activities to encourage our colleagues to care for their emotional health.

Jebsen Olympics

Jebsen Olympics is a cross-regional tournament organised by Group Human Resources department.

Jebsen Dragon Boat Team

Jebsen Dragon Boat Team is a regular staff well-being programme, where Jebseners are recruited and trained every year for the annual Dragon Boat race.


As a responsible corporate citizen, Jebsen has focused on the community’s sustainable development. We act in accordance with the best practice guidelines and support charitable causes in line with the company’s corporate values.

Our Commitment to Community

Project Morning Star

Since 2011, Jebsen has been in collaboration with ORBIS through Project Morning Star to save sight and fight against preventable blindness.

Life is Art

Life is Art is Jebsen Group’s philanthropic programme launched in 2014, focusing on care for children with autism.

Partnership with InspiringHK

We have become the sponsor of the sports training programme “Jebsen-InspiringHK!”, donating HK$10,000,000 to 20 long-term professional sports training courses benefiting 300 low-income students.

Awards and Recognition

CarbonCare® Champion Label
Awarded by Carbon Care Asia, 2013-2021
CarbonCare® Star Label
Awarded by Carbon Care Asia, 2018-2021
Social Caring Organization
Awarded by Social Enterprise Research Academy, 2015
Caring Company
Awarded by Hong Kong Council of Social Services, 2007-2022
Low-carbon Office Operation Programme (LOOP) Gold Label
Awarded by WWF-HK, 2010
Excellence in CSR Practices (Bronze) in HR Innovation Awards
Awarded by Human Resources magazine, 2015-2016
The Most Mother Caring Corporation
Awarded by Hong Kong Breastfeeding Mothers’ Association, 2015-2016
Hong Kong Volunteer Award (Corporate Award) – The Highest Participation Gold Award (2015-216), Bronze Award (2017), Certificate of Appreciation (2018-2020)
Awarded by Agency for Volunteer Service (HK), 2015-2019
The Best Case of Innovative Public Benefit
Awarded by China Association of Enterprises with Foreign Investment (CAEFI), 2015-2017
Responsible Brand Award
Awarded by China Charity Festival, 2015-2017
Hong Kong Sustainability Award – Certificate of Excellence
Awarded by Hong Kong Management Association, 2016-2017
CSR World Innovation List – Innovation Model Award and Model Innovation Award
Awarded by CSR World, 2020

Key Partners


Orbis is an international non-profit organisation that brings people together to fight avoidable blindness. With the network of partners, Orbis mentors, trains and inspires local teams to fight blindness in their communities.

Since 2011, Jebsen has been in collaboration with Orbis through Project Morning Star, funding over RMB 12.55 million to help fight against preventable blindness in rural China.


WWF is one of the world’s largest and most respected conservation organizations, with a network active in more than 100 countries. WWF is currently carrying out more than 1,300 conservation projects around the planet – from small-scale local conservation projects to large-scale species protection projects which span all continents.

Jebsen is a Diamond Member of the WWF Corporate Membership Programme (CMP) in Hong Kong since 2000, a platform that helps businesses get involved in global and local conservation efforts.


Jebsen partners with established green financial organization South Pole Group, investing in renewable energy projects to yield carbon credits and offset carbon emissions, thereby achieving carbon neutrality.

South Pole

InspiringHK Sports Foundation (“IHKSports”) is a charity founded in 2012, working to promote social mobility, gender equality, social inclusion and a healthy lifestyle through sports.

InspiringHK Sports Foundation

Jebsen Group Charity Fund

Jebsen Group Charitable Fund was set up as part of the Group’s 125th anniversary celebrations, with the clear purpose of generating long-term investment income for charities in Hong Kong and the Chinese mainland. The Fund aims to help local charities grow stronger and continue their vital work, meaning that even more people can benefit from their services.

Sustainability Report

Jebsen regularly publishes sustainability reports in a systematic, transparent way to evaluate our progress, as well as identifying further steps to make meaningful improvements. Our ultimate goal is to create long-term values through ethical, sustainable business practices.

View Our Reports
CSR Report 2021

Jebsen regularly publishes sustainability reports in a systematic, transparent way to evaluate our progress, as well as identifying further steps to make meaningful improvements. Our ultimate goal is to create long-term values through ethical, sustainable business practices.

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