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Jebsen Brings Riva - the Ultimate in Luxury Yachts - to Greater China

2010/01/22
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Jebsen Group (Jebsen), a leading marketing and distribution organisation for premium products with a unique presence in the Greater China region, today revealed the ultimate in luxury motor yachts – the SportRiva 56 – in Hong Kong.

Jebsen is the exclusive marketing and distribution agent for luxury yacht brand Riva in Hong Kong and South China. Shortly after the creation of its Marine Division under its Luxury business unit, Jebsen added what is one of the world’s most recognisable yacht brands to a luxury portfolio that already includes such names as Porsche, Porsche Design as well as many internationally known watch and wine brands.

With a century of innovation and intricate craftsmanship, Riva has become a worldwide symbol of elegance, speed and status. The Italian brand has long been associated with celebrities, business tycoons and royalty. Sean Connery and, closer to home, Hong Kong tycoon Li Ka-shing are among the privileged who own a Riva.

The presence of the SportRiva 56 in Hong Kong is set to create a stir in the market for luxury yachts. The latest model by Riva here on display features a “Roman bronze” finish and  sporty lines, more associated with open designs. Additionally, the opulent air-conditioned interior makes the SportRiva 56 well suited to tropical climates, such as the South China Sea.

"Like Riva, Jebsen has a century of success behind it,” said Ms Paola Procopio, Riva Brand Manager. “They have rich experience in helping the world’s most prestigious brands become established in the Greater China region. We fully believe in the potential of this market for Riva and are confident that Jebsen will help us capture the opportunities here.”

"Riva is the quintessential Italian luxury yacht,” said Mr Helmuth Hennig, Jebsen’s Group Managing Director. “Jebsen Marine is proud that they have chosen us to introduce their prestigious brand to customers in this region. And, the attention received by the SportRiva 56 in Hong Kong further confirms our confidence in the potential of Riva in Greater China.”
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